Top to bottom, the newspaper print industry is in the tank. Advertising is at an all time low. Newspapers are slashing rates to get advertisers to take out ads. They're slashing writers (lay-off's) who they can't afford to pay.
They're going bankrupt - and they're shutting down.
So, like I said, who in their right mind would start a newspaper in today climate?
Jim "I'm not the sharpest tool in the shed" Ginderske. That's who. Problem is, Jimmy 'Conrad Black' Ginderske, like everything else he does, is doing it by deceiving the public. Ginderske has a long history of deception in his short tenure in Rogers Park.
First was his failed Aldermanic run, where he got crushed like a bug.
Then he tried his hand at running a fraudulent not-for-profit.
Now, Jimmy 'William Randolph Hearst' Ginderske wants to be a publisher. Problem is, he's already lying to his advertisers and deceiving his readers. I got an exclusive advertisement for his new newspaper.
Just look above. He says he is distributed in 400 locations in Rogers Park. He says he prints 6000 copies. I say he is not telling the truth.
Simply put. Ginderske is lying. BIG TIME.
See, I saw them pull away from *the* Printer on Tuesday with their newspaper load. They were picking up the paper in a vehicle that doesn't have a city sticker. (God, doesn't this idiot do anything by the books?) They were lucky to have 2000 copies printed. The load barely filled a 1/4 of the truck. I've been doing this for over 25 years. I should know. Worst of all, they had thrown away nearly 500 copies of last weeks issue they never delivered, or that didn't get picked up by the public.
In a nut-shell, here's the past 4 issues. Each issue was only 8 pages in size. Each issue had a measly 1 - 1/2 pages of ads in each issue.
Less than 25% advertising to propaganda content. The only paid advertiser I could count is Michael James and Katy Hogan from the 49th ward democratic party. This is such a Pollyanna publication, the first issues cover photo featured the publisher kissing his best advertiser. Talk about a major kiss-up!
There's no way in hell anyone at the paper is making a living wage on what's being sold in ads. There's no way anyone is getting health benefits. I should know. I've been doing this for over a quarter of a century. The money from their ads just don't add up to break even status. For Christ sakes, they're not making enough money in ad sales to adequately pay a quality delivery driver with all the proper city vehicle tags. Maybe that's why they have to hire delivery drivers who don't have the proper city stickers?
Clearly, it looks as if Joe Moore is using some of his long time 49th ward democrats to fund a newspaper to write positive stories for Joe Moore and the 49th ward democratic party. Now, that's pathetic. A revenue cheating business in the city of Chicago that promotes the local alderman.
And they're lying to the public about how many people they reach. Now, that's real pathetic. Ginderske, come clean. Show us this list of 400 distribution spots you claim to have in Rogers Park. Show us the print bill for 6000 copies.
Ginderske, do something honest with your life. Stop deceiving the community. Stop lying to your 2 or 3 advertisers. Stop lying to your 100 or so readers. Stop acting like Joe Moore.
Related: Jim Ginderske has been mispresenting his organization, "Neighbors for a Healthy Rogers Park."
footnote: *the* printer name removed as a requested favor.
16 comments:
Excellent information Craig - he is really something!
What Jimmy boy is saying with his new newspaper is;
I can do a better job at sucking up to Joe Moore than DevCorp North does with it's DevCorp North Journal.
What Jimmy boy is saying with his new newspaper is;
I can do a better job at sucking up to Joe Moore than Rogers Park Community Council does with it's RP 2000 Journal.
What Jimmy boy is saying with his new newspaper is;
Being a unemployed electrician sucks. I need a new hobby until 2011.
I also get a kick out of the fact he titles his legal column the same as Gay Chicago Magazine's. Very flattering.
There aren't 400 place in Rogers Park to drop those off. That's such an obvious lie, as is the claim of a press run of 6,000. Also, their plea to advertisers is full of baloney, too: "Advertise where your customers are - leave Oak Park and Downtown to others." That's idiotic. Why would you tell a business Downtown that you don't want their ads? Can you imagine the Sun-Times refusing an ad for a resort in Lake Geneva? Stupid. "You pay only to advertise where your customers are," they say. Huh? They've done a market survey that shows that nobody from Rogers Park ever shops outside of Rogers Park? Stupid. "We're local only," they say, "but we're everywhere!" Wow, talk about delusional. Maybe they're superheroes, invisible and omnipresent! Now, as for the lie about 6,000 copies "in 400 locations," they have an obligation to disclose to any current and potential advertisers. Ironically, their misleading plea to advertisers is itself false advertising. By selling something (ads) based on this false information, they are literally committing fraud. By the way, are they proud to admit to killing so many trees? And does Westgard have the proper licensing to run a business out of his new east annex office just south of Ennui?
Am I correct in seeing that the storefront lawyer/floor installer is now heading up advertising?
Oh god, that is beyond hilarious.
Joe Moore pays for his own newsletter and they call it a newspaper to try and lend some credibility to it.
Man, this should be fun.
===Am I correct in seeing that the storefront lawyer/floor installer is now heading up advertising?===
Yes, you are correct. He's also is the food critic and delivery guy.
He isn't trusted enough to write the legal column. LOL.
Too, too funny. I guess all those times Joe has met with the Chicago Journal to demand more positive coverage just didn't turn out like he had hoped.
"I know," said Joe, "I'll pay my lap dog to start our own paper full of wonderful things about me, me, me!!"
These guys keep finding new ways to make asses of themselves. If the newspaper is anything like their new propaganda-filled website, I'm sure advertisers will be clamoring to buy ads.
Their credibility is so far down the toilet that I would go out of my way to NOT support any business that supported their little publication. I'd boycott the Heartland Cafe, but I'd be lying if I said that I'd planned to return for another nasty meal at that rats' nest anyway.
If I didn't occassionally see these characters lurking around the neighborhood, I'd believe that you were just making them up. They are jokes. I actually giggle everytime I see them.
Might as well go ahead and call it what it is: The Joey Gazette.
Are you kidding me? The alderman gets nothing but bad publicity because he's a complete idiot and can't do his job, so he sets up one of his toadies to write a "newspaper" for him?
I'm with Jerk Store. These guys keep coming up with new ways to embarrass themselves.
Keep it coming, Joe. We're enjoying the laughs!
Joe Moore quote posted on the Daily Daley blog:
"...I will note that when things do go wrong, whether it's a scandal or something else, all of a sudden the hands-on mayor becomes the mayor who's delegated authority to others," says Alderman Joe Moore, who has clashed with the mayor many times during his 17 years on the city council.
Sounds kind of like a certain alderman whose new toady/publicist says he can't be held accountable for the troubles we face in his ward. Hey, he's only had 17 years to address them!
Ginderske's Facebook page:
"Employer: The Urban Coaster"
I wonder what the retirement package is over there. Hey, since their liar flyer says "We're Growing Fast!" I guess that means they'll soon be hiring a lot of new staffer and paying them "living" wages. Which reminds me, where is the union bug on that rag? Is it printed on recycled paper with environmentally friendly soy ink?
What the heck is their obsession with the damned fish graphics? Is it a Freudian admission to the fishiness of their scam operation?
Ginderske's Facebook page:
"Birthday: June 14, 1914"
He looks good for a 94 year old, doesn't he?
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